Bring Your Business Vision To Life.
Let me help you get clear on your mission and values, create teams and a culture that fulfills your promise and achieve groundbreaking results using
my proven 6-part framework and strategies.
As a business leader, you want to make things better.
Your zest for action can take many forms – building high-performing teams, forging a culture that permeates trust, respect and kindness, launching programs that surpass expectations or inspiring loyalty in your people and customers.
Whatever the legacy is that you want to bring to life, it is bigger than you.
This is a journey that is meaningless and impossible if made alone and without planning.
As you guide your team, you need to know:
- Are you and your team building and walking the same path?
- How do you and your team stay motivated, invested, and focused.
- How quickly and continuously you are reassessing programs based on results.
- If your systems are set up for your people to do the right actions with ease.
- Are you anticipating and removing the right roadblocks?
- What keeps you on the path, distracts you, makes you faster or slower.
- What markers tell you to pivot and change direction or stay the course ?
- Does success mean the same thing to everyone?
Without the right people, insight, and skills, status quo triumphs over strategy.
As an award-winning business strategist and consultant, with stellar organization, behavioral insights and leadership skills, I help you get extraordinary results.
If You Need:
A Proactive Problem Solver
With over 20 years of launching multiple high-profile projects and leading cross-functional teams, I can move fluidly between strategic thinking and hands-on execution. If something needs to get done, I will find a way to do it. No matter what.
An Intuitive Visionary
With an astute ability to see through complex patterns, I can harness unseen opportunities and remove roadblocks with skill and ease. After sifting and digging for insights wherever I can, I help you convert them into meaningful programs and relationships.
Impeccable Organization
If you or your team are entangled and overloaded with chaos or ambiguity, let me help. I excel at deconstructing, dissecting and rebuilding cumbersome tasks and routines into neat and functional systems that redirect time and effort to lucrative areas.
Purposeful Action
I will fearlessly and tirelessly question any function or project that doesn’t deliver the customer promise or business goals. By focusing on the essential, I help create exceptional programs and messaging that bring results.
An Exceptional Communicator
At the core of my messaging, is a unique and powerful blend of ‘mind and heart’ that strengthens relationships and fuels action. Our flawlessly crafted and executed communication strategy and programs will inspire and engage.
A Customer & Team Champion
I believe the heart of every strategy, product and project must beat with your customer needs. Having launched programs that surpassed loyalty and churn targets, I can help you deliver your customer promises with excellence.
Case Studies
Proactive Retention
Challenge: When customers’ contracts expired, churn increased. Reactionary campaigns to save them at the last minute proved futile.
Solution: Designed and launched intricate contract renewal strategy and Direct Mail campaign with various matrices for multiple segments.
Result: Drove one of the highest response rates of 31.5% and sales rate of 22%, resulting in incremental savings from reduced attrition of $6.7M
High-Value – High-Touch
Challenge: High-value accounts sales and loyalty scores continued to plummet for three quarters in a row.
Solution: Developed an innovative program where the top 200 high‐value accounts were clustered and profiled based on industry and transactional data.
Result: Targeted offer based on usage and needs resulted in $8M in additional sales over 12 months.
Customization Wins
Challenge: Patients weren’t booking follow up appointments after second and third visit eventually leading to zero engagement.
Solution: Designed a customized email campaign, based on individual diagnosis, which included at-home care tips and exercise videos.
Result: Achieved a ground-breaking 60% average open rate, 12% click rate and almost 50% of patients booking follow up appointment.
Insights Strengthen Connections
Challenge: Lack of process to share real-time customer insights across the organization led to a fragmented and outdated view of the customer.
Solution: Assisted with a project to excavate and share customer insights with other business units enabling a holistic and organized view of the customer.
Result: Higher customer engagement and front-line reps’ satisfaction due to relevant, integrated, and timely customer insights.
Segmentation Is King
Challenge: Gap in the segmentation process of small business customers led to missed revenue and inadequate servicing of the customer.
Solution: Formed and led a cross-disciplinary team of marketing, sales, customer care, and IT personnel to build, test, and launch CRM tool.
Result: Added an additional $2.16M revenue and 24K additional net subscribers over a 3 year period.
Some of the clients I’ve worked with:
At the root of successful outcomes is the seed of behavior change.
For tomorrow to be different, we need to transform old beliefs, routines and systems that shaped today.
Using my 6-Part Framework that integrates my 20 years+ experience and skills, I help you:
- Create systems and structure that automate clarity, focus and skilled action.
- Build and launch programs that surpass customer and stakeholder expectations.
- Implement routines and processes that make the right behaviors effortless to do.
Whether you need help with a few or all the six pillars, I support you in the way you need to get the right things done with the right effort.
1
Clarity
- Communicate the heart behind your business goals so your teams are as invested and impassioned as you.
- Uncover the surprising beliefs and routines that suck up time and attention and those that stimulate right behaviors.
- Clarify roles, responsibilities, tools and training needed upfront so your team feels supported, safe and focused.
2
Structure
- Create structures that decrease cognitive load so productive tasks are easy to do.
- Remove and replace the roadblocks with triggers that activate, automate and track the right actions.
- Put support systems in place that quickly report and resolve the issues that stall forward momentum.
3
Accountability
- Identify and remove blocks in your culture that decrease engagement and personal responsibility.
- Increase intrinsic accountability by implementing systems that replace compliance with self-direction and motivation.
- Create tools that track outcomes to prevent long gaps between productivity.
4
Measurement
- Clarify and communicate KPIs so your teams are advancing in the same direction and feel secure in your clear expectations.
- Track and integrate best practices, successes and learnings across teams and programs.
- Adjust your plans when required so you remain responsive to changing conditions.
5
Rewards
- Recognize and reward the right behaviors so you cultivate an entrepreneurial spirit at every level.
- Create and implement appreciation triggers to celebrate initiative so you strengthen the culture of industriousness.
- Foster a culture of self-empowerment and ownership so your teams feel intrinsically rewarded for their efforts.
6
Reassessment
- Communicate your goals clearly so your teams can readjust misalignment.
- Implement convenient and simple feedback loops so every employee knows when they’re off track and can make improvements.
- Increase timely and concise communications across teams so they remain responsive to strategy or market shifts.
10 Ways To Convert Customers Into Ambassadors.
- Align your success with your customers’ expectations.
- Dig for customer insights that illuminate triggers and hidden needs and act on them diligently.
- Anticipate and remove roadblocks to buying and using your product or service.
- Become devoted to your customer’s success.
- Focus on creating solutions to customer needs and bypass distraction of short-termed results.
- Know what part you play in your customers’ value system and do it extraordinarily well.
- Segment and act on customer needs not demographics.
- Fix systems that complicate your customer’s life.
- Read your customers’ dissatisfaction signals precisely and resolve them quickly.
- Become disciplined about gathering customer feedback and actioning it.
Testimonials
I had the great pleasure of working with Simrit Gill for several years. Throughout this time, she provided me with a tremendous amount of support and became a trusted and reliable advisor. Simrit has tremendous knowledge, experience, and intelligence that allows her to gain insights that others don’t. She is a strategic thinker with a very scientific approach. Simrit managed many projects across our cross-functional teams and worked directly with me to develop and execute our business strategy.
Working with Simrit allowed me to step away from certain projects, knowing that they would be impeccably managed. She has an innate ability to see order through chaos, and her attention to detail is unmatched. She has a wonderful way of persistently pushing things along, challenging me and the team to stay on task and on schedule. She is a proven change-agent, and any business or person that she has come across is better for it!
I worked with Simrit for more than three years in different capacities. She helped us grow our monthly billings, improve our payment and reporting processes, increase team and client engagement, and launch one of the most targeted and successful campaigns where clients received customized solutions based on individual needs.
She helped us increase loyalty scores and billings year over year. We went through an incredible business transformation and had a ton of fun along the way!
Simrit is never afraid to dive into a new challenge, full on. She is great at identifying and developing opportunities and delivering related business results. Lots of enthusiasm for the customer, and a champion for her team, Simrit would be a great asset to have on any senior leadership team.
Simrit is an invaluable marketer and strategy leader. She is adept at remaining focused on delivering exceptionally executed multi-faceted programs in support of the needs of the business. Her passion for the customer and her strategic mindset drives her to look for the intersection between customer needs and business objectives and develop and launch programs that result in success across the board. She has tremendous learning agility and is always up for a challenge. In fact, she thrives on them. If you’re looking for an impassioned, strategic thinker with great leadership skills, call her!
Simrit will never shy away from a challenge no matter how large or complicated. She is excellent at identifying strategic opportunities and challenges and translating them into insightful and workable plans before rolling up her sleeves to get the job done. She is professional, reliable and results oriented, and I would work with her again in a second given the opportunity.
Simrit is highly skilled in helping business leaders and teams get clear and focused on what is important and why. She can then move from strategy to implementation without skipping a beat. If you want someone who can keep you focused on the big prize, ruthlessly remove distractions, leverage strengths to remove roadblocks, design and implement well-crafted business strategies and programs, get her on your team.
About Me
I’m part philosopher, part explorer, part writer, and part reformer. Which makes me an entrepreneurial problem solver at heart.
What transforms apathy into agitation and converts agitation into action? How can we steadily nurture purpose behind productivity and profit? Why does chaos spark a creative vision in some and disorder and defeat in others?
These are questions I annoy my husband and dinner guests with on a Saturday evening.
My obsession with deconstructing human motivations and behaviors (including my own), is why I became a Habit Transformation Coach. It is also why I teach health practitioners and individuals powerful insights and skills to transform habits.
If I am not researching how the mind/body works, I am usually mountain biking, writing, or hanging out with family and friends.
I live in Ontario, Canada with my husband and daughter.