To be indispensable, you need to be remarkable.
Honorable marketing demands a fanatical passion for uncovering customers’ hidden needs. And meeting them at the exclusion of all distractions and urgent demands.
Rather than figuring out how to attract and retain the best customer, the right question to answer is:
How can we serve our customers with solutions that make their business, their life, and their relationships better?
Only with this relentless discipline and integrity to serve rather than acquire will we convert prospects into customers and customers into ambassadors.
And earn their loyalty every day.
Become the business your customers can't do without:
- Check if your success definitions align with your customers’ expectations.
- Anticipate and remove roadblocks to using and recommending your product or service.
- Replicate your successes consistently.
- Focus on creating solution to long-term needs and bypass distraction of short-termed results.
- Dig for customer insights that illuminate triggers and hidden needs.
- Know what part you play in your customer’s value system.
- Segment based on needs not demographics.
- Fix systems designed to make your process easier and your customer’s life more complicated.
- Read your customer’s dissatisfaction signals quickly and precisely.
- Test your responsiveness to your customer’s disappointments.
As an insightful and empathic marketer, I help you:
Replace mass marketing with meaningful connections.
Align priorities and tasks with customer value and strategy.
Look beyond what customers say into how they feel.
Meet and manage customer needs with tireless commitment.
Launch exceptional programs created with insight and excellence.
Keep your promises across all touch points. Consistently.
If You Need:
A Proactive Problem Solver
With over 15 years of launching multiple high-profile projects and leading cross-functional teams, I can move fluidly between strategic thinking and hands-on execution. If something needs getting done, I will find a way to do it no matter how long it takes.
An Intuitive Visionary
With an astute ability to see through complex patterns, I am adept at harnessing unseen opportunities and removing roadblocks. After sifting and digging for insights wherever I can, I help you convert them into meaningful programs and relationships.
Impeccable Organization
If you or your team are entangled and overloaded with chaos or ambiguity, let me help. I excel at deconstructing, dissecting and rebuilding cumbersome tasks and routines into neat and functional systems that redirect time and effort to lucrative areas.
Purposeful Action
I will fearlessly and tirelessly question any function or project that doesn’t deliver the customer promise or business goals. By focusing on the essential, I help create exceptional programs and messaging that bring results.
An Exceptional Communicator
At the core of my messaging, you will find a unique and powerful blend of ‘mind and heart’ which strengthens relationships and increases participation. Our flawlessly crafted and executed communication strategy and programs will engage and inspire action.
A Customer Champion
Having launched programs that blew loyalty and churn targets out of the water, I can help you do the same. I believe the heart of every strategy, product and project must beat with your customers needs. Together, we can increase convert customers into ambassadors.
Case Studies
Proactive Retention
Challenge: When customers’ contracts expired, churn increased. Reactionary campaigns to save them at the last minute proved futile.
Solution: Designed and launched intricate contract renewal strategy and Direct Mail campaign with various matrices for multiple segments.
Result: Drove one of the highest response rates of 31.5% and sales rate of 22%, resulting in incremental savings from reduced attrition of $6.7M
High-Value – High-Touch
Challenge: High-value accounts sales and loyalty scores continued to plummet for three quarters in a row.
Solution: Developed an innovative program where the top 200 high‐value accounts were clustered and profiled based on industry and transactional data.
Result: Targeted offer based on usage and needs resulted in $8M in additional sales over 12 months.
Customization Wins
Challenge: Patients weren’t booking follow up appointments after second and third visit eventually leading to zero engagement.
Solution: Designed a customized email campaign, based on individual diagnosis, which included at-home care tips and exercise videos.
Result: Achieved a ground-breaking 60% average open rate, 12% click rate and almost 50% of patients booking follow up appointment.
Insights Strengthen Connections
Challenge: Lack of process to share real-time customer insights across the organization led to a fragmented and outdated view of the customer.
Solution: Assisted with a project to excavate and share customer insights with other business units enabling a holistic and organized view of the customer.
Result: Higher customer engagement and front-line reps’ satisfaction due to relevant, integrated, and timely customer insights.
Segmentation Is King
Challenge: Gap in the segmentation process of small business customers led to missed revenue and inadequate servicing of the customer.
Solution: Formed and led a cross-disciplinary team of marketing, sales, customer care, and IT personnel to build, test, and launch CRM tool.
Result: Added an additional $2.16M revenue and 24K additional net subscribers over a 3 year period.
Some of the clients I’ve worked with:
Testimonials
I had the great pleasure of working with Simrit Gill for several years. Throughout this time, she provided me with a tremendous amount of support and became a trusted and reliable advisor. Simrit has tremendous knowledge, experience, and intelligence that allows her to gain insights that others don’t. She is a strategic thinker with a very scientific approach. Simrit managed many projects across our cross-functional teams and worked directly with me to develop and execute our business strategy.
Working with Simrit allowed me to step away from certain projects, knowing that they would be impeccably managed. She has an innate ability to see order through chaos, and her attention to detail is unmatched. She has a wonderful way of persistently pushing things along, challenging me and the team to stay on task and on schedule. She is a proven change-agent, and any business or person that she has come across is better for it!
I worked with Simrit for more than three years in different capacities. She helped us grow our monthly billings, improve our payment and reporting processes, increase team and client engagement, and launch one of the most targeted and successful campaigns where clients received customized solutions based on individual needs.
She helped us increase loyalty scores and billings year over year. We went through an incredible business transformation and had a ton of fun along the way!
Simrit is never afraid to dive into a new challenge, full on. She is great at identifying and developing opportunities and delivering related business results. Lots of enthusiasm for the customer, and a champion for her team, Simrit would be a great asset to have on any senior leadership team.
Simrit is an invaluable marketer and strategy leader. She is adept at remaining focused on delivering exceptionally executed multi-faceted programs in support of the needs of the business. Her passion for the customer and her strategic mindset drives her to look for the intersection between customer needs and business objectives and develop and launch programs that result in success across the board. She has tremendous learning agility and is always up for a challenge. In fact, she thrives on them. If you’re looking for an impassioned, strategic thinker with great leadership skills, call her!
Simrit will never shy away from a challenge no matter how large or complicated. She is excellent at identifying strategic opportunities and challenges and translating them into insightful and workable plans before rolling up her sleeves to get the job done. She is professional, reliable and results oriented, and I would work with her again in a second given the opportunity.
Simrit is highly skilled in helping business leaders and teams get clear and focused on what is important and why. She can then move from strategy to implementation without skipping a beat. If you want someone who can keep you focused on the big prize, ruthlessly remove distractions, leverage strengths to remove roadblocks, design and implement well-crafted business strategies and programs, get her on your team.
About Me
I’m part philosopher, part explorer, part writer, and part reformer. Which really makes me an entrepreneurial problem solver at heart.
What transforms apathy into agitation and converts agitation into action? How can we steadily nurture purpose behind productivity and profit? Why does chaos spark a creative vision in some and disorder and defeat in others?
These are questions I annoy my husband and dinner guests with on a Saturday evening.
My obsession with deconstructing human motivations and behaviors (including my own), is why I became a Habit Transformation Coach. In my spare time, I educate health practitioners and individuals on insights and skills that transform habits.
If I am not researching how the mind/body works, I am usually mountain biking, writing, or hanging out with family and friends.
I live in Ontario, Canada with my husband and daughter.